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Curesee

Scaling an AI-Powered Vision Therapy Brand from Shark Tank to Market Leader — CureSee’s Digital Growth Story

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Project Brief

Brief: CureSee is the world’s first AI-based vision therapy platform, offering non-invasive digital treatment for amblyopia (lazy eye), squint, and convergence insufficiency. While their tech-driven approach showed high clinical promise, CureSee needed a partner to build their digital presence, acquire customers online, and position the brand as a category leader — especially following their feature on Shark Tank India. They engaged us to help them grow into a digitally mature, revenue-generating D2C healthtech brand.

Client

Anhad India

Our Approach

We served as CureSee’s extended growth team — planning and executing an integrated digital marketing strategy that spanned awareness, acquisition, and conversion.

Website & Landing Pages

  • Built a fast website with tailored landing pages for different eye conditions and user segments (parents, adults, doctors).
  • Each page was designed to educate and convert, featuring trust-building elements like results, expert videos, and FAQs.

Performance Marketing

  • Launched high-ROI campaigns on Google Ads and Meta, targeting parents and young adults searching for treatment alternatives to patching or surgery.
  • Built keyword funnels and retargeting flows to re-engage drop-offs and trial users.

SEO & Content Strategy

  • Identified and ranked for high-intent keywords like “lazy eye treatment without surgery” and “AI vision therapy.”
  • Developed informative blogs and on-page SEO enhancements to improve visibility and organic traffic.

Email Marketing & Automation

  • Built lead-nurturing email journeys to educate prospects about the therapy’s benefits, how it works, and how to get started.
  • Set up cart-abandonment and demo-follow-up email sequences to increase conversions.

Conversion Rate Optimization (CRO)

  • Conducted A/B testing on call-to-action placements, page layouts, and lead capture forms — improving form completion rates
  • Decreased mobile bounce rate with focused UX tweaks.

Analytics & Reporting

  • Implemented Google Analytics 4, Meta Pixel, and Hotjar for deep behavioral insights.
  • Created a live dashboard to track campaign performance, SEO progress, and conversions in real-time — helping the internal team make faster decisions.

Video Production

  • Produced explainer videos, therapy walkthroughs, and patient testimonials.
  • Videos were repurposed across landing pages, social media, and ad campaigns — increasing time on site and engagement.

Social Media Management (Instagram & LinkedIn)

  • Built a strong brand voice with educational reels, founder stories, and behind-the-scenes content.
  • Used LinkedIn to position CureSee as a thought leader in AI and digital health.

Press & PR

  • Created well-timed press releases and media kits that captured the Shark Tank buzz and secured coverage in major national publications.



Results / Impact:

✅ 3x Growth in Monthly Qualified Leads within the first 90 days

✅ 150% Increase in Organic Website Traffic, with first-page ranking for core therapy keywords

✅ Conversion Rates Improved through UX and automation optimization

✅ Explainer & Testimonial Videos produced to build trust and simplify complex therapy concepts

✅ Instagram Followers Up by 200%, LinkedIn engagement up 250%

✅ Successful Press Coverage in National Media post-Shark Tank — boosting credibility and investor interest

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