Karma Primary Healthcare
From Rural Clinics to National Headlines — Amplifying the Voice of a Primary Healthcare Pioneer
Project Brief
Karma is a leading social enterprise delivering primary healthcare through paramedic-assisted telemedicine centers in rural India. While their grassroots impact was undeniable, they needed support in professionalizing their digital presence, streamlining design output, and telling their story to the right audiences. Alongside consistent brand communication, they also wanted to position themselves in national media to gain visibility among potential partners, CSR heads, and funders.
Our Approach
We partnered with Karma to build not just visibility — but credibility.
- Website Overhaul: We refreshed their website with a simplified structure, better storytelling, and visual cues to make their work easier to understand and support.
- LinkedIn Management: Through thought leadership content, partner highlights, and ground-level storytelling, we brought their work from rural India to professional timelines across the country.
- Press and PR Activation: We crafted and distributed a high-quality press release that was picked up by Mint, positioning Karma as a credible voice in India’s rural healthcare narrative.
- Design Consistency: From quarterly reports and investor decks to grassroots campaign posters, we ensured every asset looked world-class and on-brand.
Results / Impact:
✅ Secured national media coverage in Mint, elevating Karma’s brand equity among policy-makers, funders, and CSR leads
✅ Achieved over 5x growth in LinkedIn post engagement, with increased reach to healthcare professionals and potential partners
✅ Delivered design assets, streamlining communications across internal and external stakeholders
✅ Built a professional, modern website that balances grassroots authenticity with institutional trustworthiness
